Films are social texts, produced within political, socioeconomic, cultural, and techno-logical milieus. Yet, popular films also play an important role in the production, circulation, and validation of cultural forms and norms and, as such, are constitutive of the social, economic, and political.
In India, cinema: "May be the dominant cultural institution and product... the pleasures the commercial film offers [glamour, drama, and fantasy], and desires it creates makes it a vital section of popular culture and a critical site of cultural interpretation''
Cinematic space acts as a vital node in the flow, intersection, reconfiguration, and re-articulation of a variety of competing discourses. Discourses work in the production of subjectivity and of the social imagination-öthe organising field of social practices.Ajooni Today Episode
Thus, cinematic representations are sites where:
"Economic and political contradictions are contested and resolved... meanings are negotiated and relations of dominance and subordination are defined and contested''
Given the product range and speed of technological developments in India in the last decade it's difficult to assume that whenever film arrived in India it was regarded as a foreign technology a "tool of Europe and section of its dominating project'' ;.
Yet, technology does not arrive with a pre-given pair of cultural possibilities but necessarily articulates with local conditions and cultures which determine the ways in which it functions in a particular society. It's notable that Dadasaheb Phalke, called the daddy of Indian cinema, "made explicit the links between film-making, politics and Indian statehood'' ;.
As Indians, supported by way of a movement to market indigenous enterprise, looked to filmmaking, cinematic representations couldn't remain the exclusive domain of the colonisers but although a well known definition of NRI is an overseas national of Indian origin (excluding those from Pakistan and Bangladesh) NRI can also include Indian nationals employed overseas. The particular definition of who counts as an NRI for particular investments or tax breaks in India is variable.
Bollywood, the 'homeland' nation-state, and the diaspora became part of the terrain for the ideological confrontations between anti-colonialists and colonialists. With independence, Hindi cinema emerged as the de facto, or even de jure, national cinema of India, successfully transcending linguistic and regional divisions within the domestic market.
As the Nehruvian state refused to confer industry status on Hindi cinema in recognition of its role in nation-building, either in economic or cultural ideological terms, the became a willing partner in these processes as part of furthering a unique commercial interests.
Sankaran Krishna argues that "something called 'India' becomes inscribed, in a variety of ways, through representational practices... which endow that entity with content, a history, a meaning and a trajectory.'' Hindi cinema performs the national and as a key player in the scripting of the nation shapes its meaning, signifying its internal and external borders. Ashish Rajadhyaksha notes how, after independence, Hindi cinema go about assembling a national market through the construction of unified, national, gendered, racialised, (hetero) sexed subject. In lots of elements of India the cinema hall was the only space which was not divided along caste lines.
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